How many pages does your website have?  
1. **5 or less**  
2. **6 to 10 (most common)**  
3. **11 to 15**  
4. **16 to 20**  
5. **21 to 30**  
6. **31+**  
   
Do you need to process payments?  
1. **No**  
2. **Yes - A simple payment form is sufficient (1 to 3 offers or name your price payment form)**  
3. **Yes - I need a comprehensive checkout for multiple products, services or courses and I have 5 or less offers**  
4. **Yes - I need a comprehensive checkout for multiple products, services or courses and I have 6 to 15 offers**  
5. **Yes - I need a comprehensive checkout for multiple products, services or courses and I have 16 to 30 offers**  
6. **Yes - I need a comprehensive checkout for multiple products, services or courses and I have 31 or more offers**  
   
Do you sell online trainings, courses, a membership or group programs with recordings?  
1. **No**  
2. **Yes - 5 Courses or less**  
3. **Yes - 6 to 10 Courses**  
4. **Yes - 11 to 20 Courses**  
5. **Yes - 21 to 40 Courses**  
6. **Yes - 41 or more Courses**  
   
Do you have articles, podcast show notes, video pages or other blog posts on your website?  
1. **No**  
2. **Yes - 1 to 10**  
3. **Yes - 11 to 30**  
4. **Yes - 31 to 100**  
5. **Yes - 100+**  
   
## How to optimize your website to boost success of Facebook ads

### 1. Ensure Consistent Branding
When you create an ad campaign through Facebook, it is important to make sure that the ads you create match the branding you already have on your website.

You don’t want to phrase things one way in your ad, and then have different copy, images, or branding on your website: this will leave new leads confused, and may cause them to bounce.

### 2. Create a Successful Landing Page
The landing pages you use in your Facebook Ads campaigns need to be in tip-top shape to actually make the sale.

- Have several call to action buttons throughout  
- Emphasize the benefits of your product or service with icons, blurbs, checklists, and fontawesome.com icons
- Include a basic bio to enhance the credibility of your brand
- Include testimonials from other happy customers

### 3. Set up Key Pages for the Entire Website
So, how do you know if your website is functioning in a way that the leads from your Facebook ad campaign expect?  
Our recommendation? **Set up a heatmap** for the pages that are a part of your FB ads campaign, as well as the key pages you expect users to interact with from there.

### 4. Prioritize Nurturing Long-term Leads
You want to optimize that page for leads—not just ‘landing page views’. The best ad campaigns are paired with email marketing campaigns that follow up on the success of that initial ad.

### 5. How to Create a Successful Lead Capture Form
A contact form is a short web-based form published on a website where a visitor can fill out the form and submit it to send a message to the site owner.

### 6. Improve Website Security
When it comes to website security, you want to create trust with your potential leads by providing a safe and secure browsing experience for your users.

### 7. Use a Content Delivery Network
A content delivery network (CDN) is essential for anybody doing business out of their local area, as it provides the best experience for all visitors to your website.

### Bonus: Install and Setup Facebook Pixel
When you are running Facebook campaigns to boost your reach and traffic to your website, it is essential that you use Facebook Pixel.

## How to Run a Successful Facebook Ads Campaign
Alright! Now that your website is in tip-top shape, it’s time to make an incredible Facebook ads campaign that your customers won’t forget!