## How many pages does your website have? (Count pages from your navigation menus, landing page to free offer forms, and all pages in your funnel such as a sales page for an offer) (Required) - 5 or less - 6 to 10 (most common) - 11 to 15 - 16 to 20 - 21 to 30 - 31+ ## Do you need to process payments? (Required) - No - Yes - A simple payment form is sufficient (1 to 3 offers or name your price payment form) - Yes - I need a comprehensive checkout for multiple products, services or courses and I have 5 or less offers - Yes - I need a comprehensive checkout for multiple products, services or courses and I have 6 to 15 offers - Yes - I need a comprehensive checkout for multiple products, services or courses and I have 16 to 30 offers - Yes - I need a comprehensive checkout for multiple products, services or courses and I have 31 or more offers ## Do you sell online trainings, courses, a membership or group programs with recordings? (A course is an online program where users log in to access one to ten lessons. A lesson is a recording or learning materials displayed on a single page within a course.) (Required) - No - Yes - 5 Courses or less - Yes - 6 to 10 Courses - Yes - 11 to 20 Courses - Yes - 21 to 40 Courses - Yes - 41 or more Courses ## Do you have articles, podcast show notes, video pages or other blog posts on your website? (Required) - No - Yes - 1 to 10 - Yes - 11 to 30 - Yes - 31 to 100 - Yes - 100+ ## PRICING ESTIMATE (Based on the information you provided, we can build you a new website for) ### Want an exact quote? Submit the form below for an exact project quote from a The Digital Navigator Website Specialist. ## What is a backlink? Different from internal links – which are the links you create that lead to other pages on your website – backlinks are links that exist on external web pages _that you don’t own_ which link back to your web content. Say for instance, a major magazine does a story on your website and creates a link to your website in the article they publish. From your own website’s perspective, this counts as a backlink. This type of link works in much the same way as a reference or referral. If a network of professionals are saying _oh, you need to talk to this person for help_, the more authority you will have, and the more people will come to see you. ## Why backlinks are important for SEO Do backlinks work? The answer is YES. Search engines love backlinks! Each time another website links back to your content, relevant search engines see this as a ‘vote of confidence’ in favor of your page. Basically, another website is confirming that they found your content useful enough to share with others. This is the connection between SEO and backlinks! Backlinks therefore signal that you have authority over your subject matter–enough so that others are ‘vouching’ for your content. Search engines will therefore prioritize your content over other articles with fewer or no backlinks. Since about 66% of content-based web pages don’t have backlinks, getting backlinks for your content can put you leagues ahead of your competitors, and all but confirms your spot in top search engine results. ## How to Get Backlinks for SEO \| SEO Guide to Backlinks Now that you know what is a backlink, and why backlinks are important, the question becomes: how do you get _other_ websites to build your authority with backlinks? This may seem complicated at first, but in reality, getting the right amount of backlinks to help you rank higher on search engine results pages has a lot to do with the content you’ve already created, or are in the process of creating. That means ensuring that your content has the right target keywords, is valuable, and is technically sound so that others _want_ to link back to your content organically. Still, if you do a cursory search on how to get permanent backlinks, some articles will recommend black-hat practices that involve _buying_ backlinks for your website. To be clear: this is something _we do not support_. Why? Because search engines may penalize you for bad backlinks that do not support your credibility, leading to lower rankings, or even flags that mean you don’t show up in search results at all. ## 3 Tips to Build Authority with Backlinks \| SEO and Backlinks ### 1. Avoid Penalties for Bad Backlinks The quickest way to avoid penalties for bad backlinks is…to not buy backlinks! Organically-sourced backlinks are the way to go since they also help you increase your network of B2B connections and even build brand awareness. While you might have been able to buy backlinks ten years ago and build 10,000 backlinks in a week, that is just no longer feasible, and search engines will rank you lower (or not at all) because of it. ### 2. Explore Quality Backlink Options in Your Niche Instead of focusing on getting a ton of backlinks right away, think of backlinks as part of your overall content strategy. Once you create quality content that adds a lot of value, then you can start exploring quality backlink opportunities in your niche. Once you’ve published your content, the first step is to make a list of target websites where you believe the article (or future content you create) can contribute value to that website. ### 3. Build Authority with Guest Posting While you are reaching out to make connections with potential industry partners, you can also approach these websites with guest posting opportunities. #### What is guest posting? Guest posting involves writing content, or curating existing content to meet the guidelines of other publications. The main goal is to provide valuable content that is accessible outside of your own blog or website, and which inevitably includes links that refer back to your own content (backlinks). **How often should I guest post?** When asked, our content experts at The Digital Navigator recommend reaching out to about ten targets a week for a month for one article proposition.