How many pages does your website have?
Count pages from your navigation menus, landing page to free offer forms, and all pages in your funnel such as a sales page for an offer (Required)
- 5 or less
- 6 to 10 (most common)
- 11 to 15
- 16 to 20
- 21 to 30
- 31+
Do you need to process payments? (Required)
- No
- Yes - A simple payment form is sufficient (1 to 3 offers or name your price payment form)
- Yes - I need a comprehensive checkout for multiple products, services or courses and I have 5 or less offers
- Yes - I need a comprehensive checkout for multiple products, services or courses and I have 6 to 15 offers
- Yes - I need a comprehensive checkout for multiple products, services or courses and I have 16 to 30 offers
- Yes - I need a comprehensive checkout for multiple products, services or courses and I have 31 or more offers
Do you sell online trainings, courses, a membership or group programs with recordings? (A course is an online program where users log in to access one to ten lessons. A lesson is a recording or learning materials displayed on a single page within a course.) (Required)
- No
- Yes - 5 Courses or less
- Yes - 6 to 10 Courses
- Yes - 11 to 20 Courses
- Yes - 21 to 40 Courses
- Yes - 41 or more Courses
Do you have articles, podcast show notes, video pages or other blog posts on your website? (Required)
- No
- Yes - 1 to 10
- Yes - 11 to 30
- Yes - 31 to 100
- Yes - 100+
The Importance of Content in SEO | A Guide to SEO-driven Content
Good quality content provides an optimal experience for the person reading it. It doesn’t dumb down difficult ideas and opts to provide added value for all kinds of readers seeking a solution to a specific problem.
The goal with good quality content is leads generation and an improved click-through rate as opposed to sales. An article that seems too salesy will reduce trust in what you are saying.
| What is Click-Through Rate? |
|---|
| In the context of SEO this means the percentage of users that have seen your content/website in a search engine that have clicked on your page. For example, if your page is displayed 1,000 times on Google it has 1,000 impressions. If you have 10 people click, then the click-through rate is 1% (10 / 1000) |
Target User Problems with Useful Content
The first mistake business owners often make during the content creation process is to ask: how can I get this piece of content to rank? or how can this content fulfill my sales agenda? In short, they forget why content is important for SEO!
Content creators and marketers must think like the person who will eventually read the content. They must ask what they’re looking for and what problems they need solutions to.
For example, one of our clients does pest control services out of Texas. Instead of publishing a generic guide, we created and published specific content catering to questions like, do I have rats or mice in my house?, or DIY rat infestation solutions.
With quality content, those who choose to engage further with your work will be valuable leads.
How Long Should My Content Be?
A few years ago, the minimum was about 300 words, but now 500 to 800 words is considered optimal. We recommend creating SEO driven content of around 1500 words to cover all targets effectively. This provides sufficient space to offer value without compromising the information.
Utilize Table of Contents to Your Advantage
Adding headers and line breaks alongside a table of contents (ToC) helps to prevent bounce rates. This allows readers to navigate easily and continue engaging with the content.
Use SEO Keywords to Guide Content Headers
After creating quality content, it’s crucial to optimize it with relevant keywords. Using tools like Ahrefs.com can aid in measuring the efficacy of your keywords against search volume and difficulty scores.
Final Step: Add a Lead Magnet to Your Content
Adding a lead magnet or contact form is an effective way to increase conversion rates. This can be pivotal in drawing more leads into your network through the content you create.